![]() Delivering value - Designing and managing integrated marketing - Managing retailing, wholesaling, and logistics - pt. Building strong brands - Creating brand equity - Crafting the brand positioning - Dealing with competition - Shaping the market offerings - Setting product strategy - Designing and managing services - Developing pricing strategies and programs - pt. Connecting with customers - Creating customer value, satisfation, and loyalty - Analyzing consumer & business markets - Identifying market segments and targets - pt. Capturing marketing insights - Gathering information and scanning the environment - Conducting marketing research and forecasting demand - pt. Understanding marketing management - Defining marketing for the 21st century - Developing marketing strategies and plans - pt. Includes bibliographical references and index ![]() This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning
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